All children experience pain and parents are generally unaware of how they can help. Despite the fact that Canada leads the world in children’s pain research, many children still do not receive the pain care they deserve. There is evidence that parents can improve pain management for children when provided with appropriate information. Yet knowledge translation efforts have primarily targeted health professionals, not parents. Social media is increasingly being used by parents for information about child health. Sharing research evidence over social media has the potential to reach and impact a great number of parents and children.
On September 21st, join Dr. Christine Chambers, Professor of Pediatrics and Psychology and Neuroscience at Dalhousie University based in the Centre for Pediatric Pain Research at the IWK Health Centre, and panelists including André Picard, Health Reporter for the Globe and Mail, Erica Ehm, owner of Yummy Mummy Club.ca (YMC), and Isabel Jordan, parent of a child with a rare disease, for an interactive evening to raise awareness about the potential of social media as a knowledge mobilization strategy to impact health. This event will also serve to launch the It Doesn’t Have to Hurt social media initiative (#itdoesnthavetohurt), a Canadian Institutes of Health Research-funded partnership between researchers (led by Dr. Chambers) and an award-winning online publisher targeted primarily to Canadian mothers, the Yummy Mummy Club.ca, to get research evidence directly into the hands of parents.
This free event will provide an overview of how social media can be used for dissemination of science and health information. It will also engage the immediate and online audience, and model the utility of social media as a tool for knowledge translation and convening stakeholders through webcasting and live-tweeting.
For more information, go to: www.itdoesnthavetohurt.ca or follow the hashtag #itdoesnthavetohurt